A new website for 922 Dragon, a Dallas film studio.
Before the new website, AI search never recommended the studio. Five days after launch, 4 of 21 answers did.
Three AI assistants, 33 answers, measured 2026-10-03 and 2026-10-05. Next check: late December.
A good-looking website that AI search skipped.
922 Dragon rents stages and rooms for film and photo shoots. The old website looked fine.
- 0/21 We asked three AI assistants for the best studio in Dallas, 21 times. None picked 922 Dragon.
- 1 One answer named a different studio at 922 Dragon's own address.
- 300 Words on the homepage a crawler could read.
- ✕ The old website blocked ChatGPT's crawler.
A new website, built for the phone first and for AI answers.
Five steps.
Phone first
Designed the new website for the phone, then the desktop.
A page for every space
Every stage and room got a separate page, with sizes and hours in plain words.
Details AI tools read
Business information, a listing for each room, and 9 common questions with answers.For your developer: JSON-LD, a sitemap and llms.txt.
Open to AI crawlers
Every AI crawler can now read the website, and the five old addresses lead to the new pages.
An 11.6-second opening film
A dragon lands on the studio roof. Made from one drone flight and two AI video shots.
What I was handed, and what I shipped.
HandedShippedDid AI search know the studio before?
Yes, by name. Asked about 922 Dragon directly, the assistants named the studio 8 times in 12. Asked for the best studio in Dallas, they never picked 922 Dragon: 0 of 21.
How fast did that change?
Five days after launch, 4 of 21 answers recommended 922 Dragon. Google usually takes one to three weeks to catch up, and AI answers follow.
Is the opening film made with AI?
Yes. Two AI video shots, made from stills of one drone flight, joined in the edit with sound and camera shake.
Does AI search recommend your business?
Tell me about your business. I'll tell you what I'd fix first.